Analytics
Embeds Google Analytics tracking to monitor website traffic and user behavior on Webflow sites.
Google Analytics + Webflow = Advanced Website Analytics & Insights
Combine Webflow’s frontend flexibility with Google Analytics to track user behavior, monitor website performance, and gather actionable insights. Capture events from Webflow forms, CMS updates, or e-commerce actions and analyze visitor interactions in real time to optimize conversions and engagement.
Why choose Google Analytics?
- Comprehensive website tracking — monitor page views, clicks, sessions, and user journeys.
- Enhanced reporting — generate detailed analytics for traffic sources, audience demographics, and conversions.
- Seamless integration — connect Webflow events and CMS-driven actions to Google Analytics dashboards.
How the integration works
- Create a Google Analytics account and generate a tracking ID.
- Add the GA tracking code to your Webflow site settings.
- Configure events and goals to track key actions such as form submissions, clicks, or CMS updates.
- Automatically collect and analyze user behavior data to inform website improvements and marketing strategies.
Popular use-case examples
- Track Webflow form submissions and button clicks.
- Monitor CMS-driven content performance and engagement.
- Track e-commerce conversions and user flows.
- Combine data with Google Ads or other marketing platforms for campaign optimization.
Business benefits
Make data-driven decisions, optimize user experience, and improve marketing performance. With Google Analytics × Webflow, your business can gain deep insights into visitor behavior, improve conversion rates, and measure success accurately.
Seamless Webflow integrations reduce manual work, improve marketing effectiveness, and provide actionable insights to drive growth.
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