Rebranding — Evolve Your Brand to Match Your Growth

We help B2B companies refresh and reposition their brands to reflect their next stage of growth, attract new markets, and strengthen trust with existing customers.

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Refresh your brand to match growth
Align your brand today

When your brand no longer represents who you are, it's time to evolve

As B2B companies grow, their markets, customers, and offerings change. A dated or misaligned brand can hold you back from scaling and connecting with the right audience. Rebranding helps you realign your brand identity, messaging, and perception with your current vision and future goals.

Outdated brand that no longer fits the company

Growth, innovation, and new services can outpace your old brand identity — creating confusion and inconsistency across touchpoints.

Market repositioning or expansion challenges

Entering new markets or shifting your target audience requires a brand that clearly communicates your evolved value and expertise.

Brand dilution after mergers or acquisitions

When multiple brands merge, the lack of a unified identity can weaken recognition and reduce customer trust. Rebranding helps bring everything under one clear and cohesive direction.

Rebranding is not just a visual update — it clarifies your purpose, strengthens trust, and ensures every touchpoint communicates your evolving value to customers and stakeholders.

Our aproach
Align your brand today

Strategic rebranding that connects your past, present, and future

Our rebranding process helps B2B companies transform without losing their essence. We blend strategy, research, and creative design to create a brand that honors your history while positioning you for long-term success.

Brand Discovery & Audit

Evaluate your existing brand perception, assets, and market position.

01

Stakeholder & Audience Research

Gather insights from internal teams, customers, and competitors to identify gaps and opportunities.

02

Brand Strategy & Positioning

Define your updated mission, vision, and value proposition to match your evolved goals.

03

Messaging & Voice Refresh

Reframe your tone and narrative to resonate with new audiences while staying authentic.

04

Visual Identity Redesign

Modernize your logo, color palette, and design system for consistency and scalability.

05

Launch & Implementation Support

Guide your internal and external teams through a seamless brand rollout.

06
Deliverables
Align your brand today

What you'll get from the rebranding process

Each deliverable is designed to help your company make a confident transition to a stronger, more relevant brand that reflects your evolution.

Brand Audit Report & Insights Summary

A detailed evaluation of your current brand performance, perception, and opportunities for improvement. This report uncovers strengths, weaknesses, and actionable insights to guide your rebranding strategy and ensure all future decisions are data-informed.

Rebranding Strategy Document

Clear brand vision, positioning, and messaging guidelines aligned with your business growth. It provides a roadmap for your brand’s evolution, defining objectives, differentiators, and the steps to communicate your new positioning effectively.

Updated Logo & Visual Identity System

Refreshed visual identity with modernized design elements that reflect your company's direction. This system ensures a cohesive look and feel across all touchpoints, reinforcing recognition and building trust.

Messaging Framework & Tone of Voice Guide

Unified messaging that supports consistency across teams and channels. It defines the voice, style, and key messages to maintain a coherent and engaging brand narrative.

Brand Guidelines & Rollout Toolkit

Comprehensive documentation for implementing the new brand across all platforms. It provides clear instructions, templates, and examples to help teams apply the brand correctly and consistently.

Internal Launch Consultation

Guidance on introducing the new brand to employees, partners, and customers effectively. It ensures internal alignment, prepares teams for adoption, and maximizes impact during the brand rollout.

real business results
Align your brand today

Transform your brand into a growth driver

Our rebranding process delivers measurable results by aligning your visual identity and messaging with your business evolution. The outcome is a brand that strengthens reputation, accelerates growth, and builds market confidence.

Brand Recognition

50

+50% increase in brand recognition within six months

Lead Conversion

35

+35% improvement in lead conversion after repositioning

Employee Engagement

40

+40% rise in employee brand alignment and engagement

“The best landing page company - we use them and recommend them :)”
Przemysław Kalinowski
Chief Growth Officer, Olimp Marketplace
Talk to our experts

Let's redefine your brand for the future

Get a complete Rebranding process tailored to your growth stage and goals. We'll help you transform your brand into a powerful tool that attracts customers, inspires teams, and drives long-term success.

Adrian Kaszub
Business Growth Advisor
a.kaszub@flipico.agency
+48 729 087 871
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Why is rebranding important for B2B companies?

Rebranding ensures your brand stays relevant, aligns with your evolving business goals, and strengthens trust with clients and stakeholders.

How is rebranding different from a brand refresh?

A brand refresh updates visual elements, while rebranding involves strategic repositioning, messaging, and identity changes to reflect new business directions.

How long does a rebranding project take?

Typical projects last 6–12 weeks, depending on scope, complexity, and stakeholder involvement.

Can we keep our existing logo?

Yes. We can evolve or refine your current logo to align with the new brand strategy while maintaining recognition.

How do you ensure the rebrand aligns with business goals?

Through discovery, research, and strategy sessions that map your brand evolution to company objectives and target audience needs.

What deliverables will we receive?

You’ll get strategy documents, visual identity assets, messaging frameworks, brand guidelines, rollout toolkits, and internal launch support.

Do you assist with brand rollout?

Yes. We provide guidance for internal and external launches, ensuring employees, partners, and customers adopt the new brand effectively.

How do we measure the success of our rebranding?

Success is measured through increased brand recognition, improved lead conversion, employee engagement, and overall market perception.