UX Audit — Find What Stops Your Users From Converting

We help B2B companies uncover usability issues and conversion bottlenecks hidden in their digital products — before they impact your revenue.

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Why UX Matters
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You can’t fix what you can’t see

Most B2B teams design on assumptions, not data. A UX Audit shows real user behavior — where they drop off, what confuses them, and why.

Low conversions despite good traffic

Your website or app attracts visitors, but unclear navigation, poor hierarchy, or weak messaging prevents them from converting.

Drop-offs during key user journeys

Users abandon onboarding, forms, or checkout flows due to friction, lack of clarity, or confusing interactions.

Design decisions based on opinions

Teams waste time debating aesthetics instead of addressing real usability issues. A UX Audit replaces guesswork with measurable, evidence‑based insights.

Most websites don’t fail because of design — they fail because users get stuck. A UX Audit uncovers where visitors drop off, what confuses them, and why they don’t convert.

Our aproach
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Data‑driven UX insights that increase conversions

The UX Audit combines data and heuristics to expose what blocks users from converting. It turns insights into clear, measurable improvements that drive product performance and growth.

Discovery Call

Understand your business goals, audience, and KPIs.

01

Heuristic Analysis

Evaluate usability, clarity, and accessibility using industry standards.

02

UX Analytics Review

Examine heatmaps, scroll depth, and behavior recordings to identify friction points.

03

User Flow Mapping

Visualize how users navigate and where they drop off in the conversion path.

04

Prioritized Recommendations

Deliver a structured report with high-impact improvements and quick wins.

05

Follow-up Workshop

Discuss findings with your team, prioritize next steps, and align the roadmap for implementation.

06
Deliverables
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What you’ll get from the audit

Each deliverable is designed to translate insights into action — helping your team move from findings to measurable improvements faster.

Comprehensive UX Audit Report

A detailed breakdown of findings, categorized by usability, accessibility, and conversion performance, including visuals and impact analysis.

UX Scorecard

A clear scoring system that ranks usability issues by severity and ROI, helping teams prioritize efficiently.

Annotated Screenshots & Issue Highlights

Visual explanations of problem areas with notes on what to fix and why it matters.

Heatmap & Behavior Analysis Summary

A data-based snapshot showing where users click, scroll, and abandon sessions.

Actionable Recommendations & Quick Wins

Specific, prioritized tasks with expected business impact and implementation guidance.

Follow-up Consultation & Implementation Workshop

A dedicated session to discuss results, align stakeholders, and plan the next design iterations.

Business Results
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Turn UX insights into measurable growth

Our audits don’t stop at identifying problems — we help you implement solutions that drive conversions, retention, and customer satisfaction. We quantify the business value behind every recommendation.

Conversion Growth

27

+27% conversion rate increase after UX

Onboarding Improvements

40

+40% fewer user drop-offs during onboarding.

Faster Iterations

200

+200% faster design iteration cycles.

“You can see that what they do is their passion, and they know what they are doing.”
Tomasz Furgała
CEO, Deckline
Talk to our experts

Let’s audit your product

Get a complete UX Audit tailored to your business goals. We’ll find what’s blocking conversions — and show you exactly how to fix it.

Wojciech Smoła
CEO & Co-Founder
wojciech@flipico.agency
+48 571 799 926
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What exactly is a UX Audit?

A UX Audit is a structured analysis of your website or app that identifies usability issues, design inconsistencies, and conversion blockers. It combines data, research, and best practices to show you what’s not working — and how to fix it.

Why do I need a UX Audit if my site already looks good?

Even visually appealing websites can underperform. A UX Audit focuses on how users actually experience your site — not just how it looks. It helps you discover friction points that prevent conversions or reduce engagement.

What do I receive after the audit?

You’ll get a detailed report with key findings, annotated screenshots, and clear recommendations for improvement — all prioritized by impact. Optionally, we can include a short Loom video walkthrough explaining the results.

How long does a UX Audit take?

Most audits take between 4 and 8 business days, depending on project size and complexity. We’ll confirm the timeline before starting, based on your site’s structure and goals.

Does a UX Audit include design fixes?

No, the audit doesn’t include redesign implementation — it’s focused on analysis and recommendations. However, we can prepare a follow-up offer to apply the suggested improvements directly in Webflow or your current system.

Will the UX Audit improve my conversion rate immediately?

The audit itself won’t change your metrics — but implementing its recommendations typically leads to a measurable improvement in conversions, engagement, and user satisfaction within a few weeks.

What tools and methods do you use?

We combine heuristic analysis, user behavior tracking (heatmaps, analytics), and UX best practices. Each audit is tailored to your industry, business model, and target audience.

Can I request a UX Audit for just one part of my website?

Yes — we can audit specific sections such as your checkout flow, pricing page, or lead form. This is often the fastest way to uncover the biggest impact areas.

How do I prepare for a UX Audit?

You’ll just need to share access to your site and, if possible, basic analytics data (e.g., Google Analytics, Hotjar). We’ll handle everything else and guide you through the process.

What makes your UX Audit different?

Our audits are actionable, not academic. You won’t get a generic report full of theory — instead, you’ll receive clear, data-backed insights tied directly to your business goals and user behavior.