Usability Testing — Validate Design Decisions with Real Users

We help B2B companies uncover friction points, improve user experience, and increase conversions by testing designs with actual users before launch.

Book a free consultation
See what holds your users back
Find hidden UX issues

You can't fix what you don't see

Many B2B teams make design decisions based on assumptions or internal opinions. Usability Testing reveals how real users interact with your product, exposing hidden pain points, confusing flows, and barriers to conversion.

Design decisions based on guesswork

Teams often prioritize features or layouts without understanding how users actually behave, leading to wasted effort and ineffective designs.

Friction and drop-offs in key workflows

Users abandon onboarding, forms, or product flows due to unclear instructions, confusing navigation, or usability issues.

Unverified assumptions about user behavior

Internal assumptions can result in costly redesigns and low adoption. Usability Testing provides evidence-based insights to guide decisions.

Usability Testing bridges the gap between design intent and user reality. It provides objective data that helps teams validate design decisions, uncover friction points, and ensure a smoother, more intuitive user experience before development begins.

Our aproach
Find hidden UX issues

User-centered insights that improve experience and drive results

Our Usability Testing process combines moderated and unmoderated sessions, user observations, and analytics to identify friction points and validate design decisions. We turn real user feedback into actionable recommendations for product improvement.

Discovery Call

Understand your product goals, target users, and KPIs.

01

Test Plan Design

Define test objectives, scenarios, and tasks aligned with business priorities.

02

User Recruitment

Identify and engage representative users from your target audience.

03

Moderated & Unmoderated Testing

Observe users interacting with your product to uncover usability issues.

04

Analysis & Reporting

Summarize findings, highlight pain points, and recommend actionable improvements.

05

Follow-up Workshop

Discuss results with your team and prioritize next steps for implementation.

06
Deliverables
Find hidden UX issues

What you'll get from usability testing

Each deliverable provides clear, actionable insights that help your team optimize user experience and drive business outcomes.

Usability Test Report

A comprehensive report that details usability findings, categorizes issues by severity, and explains the impact on key workflows. It includes summaries, visuals, and insights to guide design improvements.

Annotated Screenshots & Recordings

Screenshots and session recordings highlight exactly where users struggled, showing interaction paths and pain points. Provides visual context for easy understanding and prioritization.

Task Success Metrics

Quantitative measurements of task completion rates, errors, and efficiency for core tasks. Offers data-driven insight into user performance and workflow effectiveness.

User Feedback & Observations

Direct quotes and behavioral observations from real users. Captures attitudes, frustrations, and suggestions to guide user-centered improvements.

Actionable Recommendations & Quick Wins

Prioritized list of fixes and enhancements with clear guidance on implementation. Highlights high-impact changes that improve usability and conversions.

Follow-up Consultation & Workshop

A dedicated session to review findings, align stakeholders, and plan next steps. Ensures the team understands results and can act on insights effectively.

real business results
Find hidden UX issues

Turn user feedback into measurable improvements

Usability Testing helps B2B companies reduce friction, increase adoption, and enhance customer satisfaction. Every recommendation is tied to user behavior and business impact.

Task Completion

30

+30% increase in task completion rates after recommendations.

Error Reduction

25

+25% user errors in critical workflows.

Onboarding Speed

20

+20% faster onboarding experience.

“The best landing page company - we use them and recommend them :)”
Przemysław Kalinowski
Chief Growth Officer, Olimp Marketplace
Talk to our experts

Let's test your product with real users

Get a complete Usability Testing service tailored to your product and business goals. We'll uncover friction points, validate design decisions, and provide actionable insights to improve user experience.

Adrian Kaszub
Business Growth Advisor
a.kaszub@flipico.agency
+48 729 087 871
Book a meeting
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What is Usability Testing?

It is a method to observe real users interacting with your product to identify pain points and improve usability.

Why should we invest in Usability Testing?

It ensures design decisions are validated with real users, reducing risk and improving conversion.

What does the testing process involve?

Planning, user recruitment, moderated and unmoderated sessions, and analysis of findings.

How long does a typical project take?

Usually 4–6 weeks depending on scope and number of users.

Can Usability Testing fit our team’s schedule?

Yes, testing is flexible and can be coordinated to align with product timelines.

Do you provide actionable recommendations?

Yes, all findings are translated into prioritized, actionable recommendations.

How are results delivered?

Through detailed reports, screenshots, recordings, metrics, and a follow-up workshop.

How can we get started?

Book a consultation and we will tailor a testing plan to your product and business needs.