Content Strategy — Engage, Convert, and Grow

We help B2B companies create and execute content strategies that attract the right audience, build authority, and drive measurable business results.

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Content that works for business
Plan your content

Without a clear content strategy, marketing efforts fall short

Many B2B companies struggle to produce content that resonates with their audience or supports business objectives. Without a structured plan, resources are wasted, engagement drops, and potential leads are lost. A well-defined content strategy ensures alignment between audience needs, business goals, and measurable outcomes.

Inconsistent messaging

Different messages across channels create confusion, reduce brand credibility, and weaken campaigns.

Low engagement

Content that is not tailored to the audience fails to drive clicks, shares, or interactions.

Poor ROI

Marketing teams spend time creating content that does not generate leads or conversions.

Effective content strategy combines research, planning, and execution. It ensures that every piece of content serves a clear business purpose, engages the right audience, and contributes to measurable growth.

Our aproach
Plan your content

Data-driven content strategy for measurable impact

We design content strategies that align with business goals and audience needs, combining research, planning, and optimization to maximize engagement and conversions.

Audience Research

Identify target personas, pain points, and content preferences.

01

Content Audit

Review existing content to highlight gaps and opportunities.

02

Strategy Development

Define goals, messaging pillars, content formats, and distribution channels.

03

Editorial Calendar

Schedule and plan content production for timely delivery.

04

Distribution & Promotion

Ensure content reaches the right audience through appropriate channels.

05

Performance Tracking

Monitor KPIs, engagement, and conversions to refine strategy.

06
Deliverables
Plan your content

What you’ll get from our content strategy service

Our deliverables ensure your content is aligned with business goals and delivers measurable results.

Content Audit Report

A thorough evaluation of existing content to identify gaps, strengths, and opportunities for improvement. Provides actionable recommendations to optimize content for engagement, SEO, and business objectives.

Content Strategy Document

A complete roadmap outlining messaging, content themes, formats, channels, and publishing plans. Ensures all content aligns with business goals and audience needs for maximum impact.

Editorial Calendar

A detailed schedule to organize content production, publication, and campaigns. Helps maintain consistency, optimize workflow, and ensure timely delivery across all channels.

Content Guidelines

Clear rules for tone, style, branding, and formatting across all content. Ensures a cohesive voice and consistent experience for your audience across every touchpoint.

Distribution & Promotion Plan

A strategic plan for sharing content effectively through the right channels. Increases reach, engagement, and ensures content reaches the intended audience for maximum ROI.

Performance Metrics & Reporting

A structured framework for tracking KPIs, engagement, and conversions. Provides insights for continuous improvement and guides future content strategy adjustments.

real business results
Plan your content

Turn content into measurable growth

Our content strategy service helps B2B companies engage audiences, build authority, and generate leads while delivering measurable business outcomes.

Audience Engagement

40

+40% increase in content interaction across channels.

Lead Generation

35

+35% growth in inbound leads through optimized content campaigns.

Brand Authority

25

+25% improvement in perceived expertise and trust among target audiences.

“The best landing page company - we use them and recommend them :)”
Przemysław Kalinowski
Chief Growth Officer, Olimp Marketplace
Talk to our experts

Build a content strategy that delivers

Get a tailored content plan designed to engage your audience, drive leads, and grow your B2B business.

Wojciech Smoła
CEO & Co-Founder
wojciech@flipico.agency
+48 571 799 926
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What is a content strategy and why is it important?

A content strategy defines how your content supports business goals, engages the target audience, and drives conversions.

How long does it take to create a content strategy?

Typically, 3–6 weeks depending on company size, content volume, and stakeholder involvement.

Will you create content as well?

Yes, we provide recommendations and production guidance, with full content creation available as an additional service.

How do you measure content success?

Through engagement metrics, lead generation, and conversion tracking aligned with business objectives.

Can existing content be used?

Yes, we audit existing content and optimize or repurpose it as part of the strategy.

How often should a content strategy be updated?

Quarterly reviews are recommended to ensure alignment with evolving business goals and audience needs.

Does the strategy include SEO?

Yes, all content planning is optimized for search engines to maximize visibility.

Do you provide ongoing support?

Yes, we offer consultation and monitoring to ensure continuous improvement and performance.