Webflow Google Tag Manager Integration

Google Tag Manager + Webflow = Simplified Analytics & Marketing Tracking‍

Combine Webflow’s frontend flexibility with Google Tag Manager to manage all your website tags, tracking scripts, and marketing pixels in one place. Trigger events from Webflow form submissions, CMS updates, or e-commerce actions and deploy tracking without modifying site code directly.

Why choose Google Tag Manager?

• Centralized tag management — control analytics, marketing, and third-party scripts from a single dashboard.
• Flexible triggers and variables — track clicks, form submissions, page views, and more.
• Seamless integration — deploy tags on Webflow pages efficiently without touching code repeatedly.

How the integration works

1. Create a Google Tag Manager account and generate a container ID.
2. Add the GTM container snippet to your Webflow project settings.
3. Configure tags, triggers, and variables in GTM to track desired actions.
4. Automatically capture events, send data to analytics platforms, and monitor performance in real time.

Popular use-case examples

• Track Webflow form submissions, clicks, and page views.
• Send e-commerce events to Google Analytics, Facebook Pixel, or other marketing tools.
• Automate conversion tracking for ads and campaigns.
• Centralize all tracking scripts for easier management and updates.

Business benefits

Gain full visibility into website performance, streamline marketing tracking, and reduce manual code changes. With Google Tag Manager × Webflow, your business can optimize campaigns, monitor user behavior, and make data-driven decisions efficiently.