Analytics
Implements heatmaps, session recordings, and user feedback tools to analyze and improve site performance.
Hotjar + Webflow = User Behavior Insights & Optimization
Combine Webflow’s frontend flexibility with Hotjar’s behavior analytics platform to track user interactions, understand visitor behavior, and optimize website performance. Capture heatmaps, session recordings, and feedback data from Webflow pages to gain actionable insights into how users interact with your site.
Why choose Hotjar?
- Heatmaps & recordings — visualize clicks, scrolls, and user journeys.
- User feedback tools — collect surveys and on-site feedback.
- Easy setup — integrate tracking scripts directly into Webflow pages.
How the integration works
- Create a Hotjar account and generate a tracking ID.
- Add the Hotjar tracking script to your Webflow site settings or pages.
- Configure heatmaps, recordings, or surveys inside Hotjar.
- Analyze user behavior data to improve UX, conversion rates, and content structure.
Popular use-case examples
- Identify drop-off points on Webflow landing pages.
- Analyze user scroll and click behavior on key sections.
- Collect direct user feedback through on-site surveys.
- Optimize conversion funnels based on real user data.
Business benefits
Understand your users, improve UX, and increase conversions. With Hotjar × Webflow, your business gains clear visibility into user behavior, enabling data-driven decisions that improve performance and customer experience.
Seamless Webflow integrations reduce manual work, improve marketing effectiveness, and provide actionable insights to drive growth.
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