Webflow Marketo Integration

Marketo + Webflow = Automated Marketing & Lead Management‍

Combine Webflow’s design flexibility with Marketo’s marketing automation platform to automate lead capture, email campaigns, and customer engagement workflows. Trigger automated actions from Webflow form submissions, CMS updates, or e-commerce events and sync leads and campaign data in real time — using secure automation platforms or backend integration.

Why choose Marketo?

• Advanced marketing automation — nurture leads with personalized email campaigns and workflows.
• Lead management — track, score, and segment prospects effectively.
• Seamless integration — sync Webflow form submissions, CMS updates, and e-commerce data to Marketo for optimized marketing campaigns.

How the integration works

1. Sign up for a Marketo account and generate API credentials.
2. Connect Webflow via Zapier, Make, n8n, or backend integration.
3. Configure trigger events such as new form submissions, CMS updates, or e-commerce orders.
4. Automatically capture leads, update campaigns, and sync marketing data in Marketo to improve engagement and conversion.

Popular use-case examples

• Automatically add Webflow form submissions as Marketo leads.
• Sync CMS updates or product launches to email campaigns.
• Trigger automated lead scoring and segmentation based on Webflow activity.
• Integrate marketing data with internal dashboards for analytics and reporting.

Business benefits

Increase marketing efficiency, capture more qualified leads, and automate campaigns. With Marketo × Webflow, your business can optimize engagement, nurture prospects effectively, and scale marketing operations efficiently.